Two years ago, Ford Motors introduced MyFord Touch-control system to some of its top models and now is readying to do some upgrading for its touch-control software. The move is to stick to its commitment to give Ford followers and fanatic a car that outsmart its rivals and that stands out from the rest.
What could been the reason for the latest upgrade is the flaws that have been associated with the touch-screen control system called as MyFord touch-screen. While the MyFord has succeeded in making Ford’s models to stand out from the rest, the poor rating the models received made Ford to jump to upgrading decision. The software was developed for Ford by Microsoft which Ford hope to aid the Motor Company to increase its loyalist and followers but in some ways has made aggravating damages to its image as “People’s car”.
Microsoft developed MyFord Touch was welcomed with roaring applause when it has gotten rid of the traditional knobs and buttons and replaced them with the sophistication of touch-screen including the attractive steering wheel -mounted controls and amazing spoken commands.
However, with massive public complaints, Ford is forced to address the complaints by upgrading the software. Ford is now basing its upgrading on the actual experiences of customers while driving the car specifically the system crashing and the annoying rebooting. The public want some changes and this is what Ford is doing. There will be prompt changes to make commands faster as well as improving voice recognitions and lessen those designs that most likely to provide distractions than add to its efficiency. These upgrading is focusing on doing changes on the fonts and buttons that need enlargement and on its screen layouts.
To make the upgrading reach its customers, Ford is using a USB flash drive to have their customers install the new and upgraded software. This is to make customers have direct experience of what the new software to the existing software.
Ford’s customers are expected to receive their USB flash drive earlier next week in their mails and dealers to receive theirs much earlier for those customers who prefer it done by their dealers.
Ford’s MyFord touch is an innovation as it has climate controls and has navigation and entertainment in one screen and dashboard. With recent Consumer Report, the irritation for its MyFord touch has driven Ford to a bottom line finished in the quality score card. With its new software, Ford hopes to redeem its lost prestige when it comes to being a quality car.